Markup Calculator
Calculate selling price and profit from cost and markup percentage. Understand the difference between markup and margin.
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Selling Price
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Profit —
Margin % —
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Selling Price
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Profit —
Margin % —
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Pricing Analysis
Total Cost per Unit —
Price for Target Margin —
Markup Applied —
vs Competitor Price —
Revenue Forecast
Projected Revenue —
Projected Profit —
How to Use This Calculator
- Enter the Cost Price — what you pay to acquire or produce the item.
- Enter the Markup Percentage — the percentage you want to add on top.
- The calculator shows the selling price, profit earned, and equivalent margin percentage.
Formula
Selling Price = Cost × (1 + Markup% / 100)
Profit = Selling Price − Cost
Margin % = (Profit / Selling Price) × 100
Example
You buy a product for $50 and apply a 50% markup.
- Selling Price = $50 × 1.50 = $75
- Profit = $75 − $50 = $25
- Margin = ($25 / $75) × 100 = 33.3%
Frequently Asked Questions
- Markup is the amount added to the cost price of a product to arrive at its selling price. It is expressed as a percentage of the cost.
- Markup is calculated as a percentage of cost, while margin is calculated as a percentage of the selling price. A 50% markup on a $100 item gives a $150 selling price, but only a 33% margin.
- Selling Price = Cost × (1 + Markup% / 100). For example, a $50 item with a 50% markup sells for $50 × 1.5 = $75.
- Markup varies widely: grocery retail uses 10–30%, clothing retailers 100–300%, and restaurants 200–500% on food items.